Content Focused Site
Overview
Increase Organic Traffic w Content: Sites that focus on providing content has a significantly higher chance of retaining domain authority and cultivating FREE organic traffic. The site infrastructure we setup ties in relevant real-life info with product benefits. It will open avenues for utilizing relevant content to increase your reach based on organic keywords that you don’t have to pay Google for.
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- We will setup a content focused website (WordPress CMS) and rework (copy some existing) along with making new content crafted in a much more efficient layout display.
- An open-source WordPress CMS doesn’t lock you out of a paywall. It’s more cost effective and gets crawled by Google so much more.
- A content focused website allows you to expand the value of your product line in ways any e-commerce shop couldn’t do alone. For example, we can create a video catalog, a recommended product section, a nutrition review source, etc.
- A content focused website also allows you to promote other stores or 3rd party product line that may not have any connection with your own store. This could be a link to another store or affiliate links assigned to products you recommend. The possibilities are endless but it’s only made possible due to the flexible nature of a content CMS like WordPress.
Sell Your Products/Services: A Shopify website can be established as a subdomain to allow the convenience of product listing but also the capacity to be tied in with your content site. A Shopify site is primarily an e-commerce store and “can be the main site itself” but the benefits lost from potential organic traffic from a content site is too much to lose exclusively as a main site.
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Why is it important to distinguish your store from your brand site: shop.doctorvaziri.com vs doctorvaziri.com?
- A store does what it promises – sell your products. However, it deprives you of an expansive functionality that a typical CMS would otherwise provide.
- Separating the store from your main content site allows you the convenience of controlling how your brand or brand reputation is
Cost
Content Site Setup
Site setup cost describes the most common process of hand crafting a unique content website. What makes this process unique is our experience on making “modular” and easy to visualize content / layout setups bringing user experience as a high priority in our development of websites, layouts styles and content designs.
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- Standard WP installation & SEO setup
- Custom WP theme design
- Includes common content layouts that accommodates most page content types (about, testimonials, contact, typical article pages)
Content Site Expanded Features (Add-Ons)
Features that refer to add-on functionality that expands the content website into displaying a variety of content that is outside the normal realm of a standard site setup. See possible features from the list below:
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- Video catalogue and database functionality
- Customized product review topic pages
- Product focused landing pages layouts
- Create ways to present testimonials, content guides, product related presentations with media or imagery
Shopify Setup
Shopify is an e-commerce store. Cost may vary depending on how specific work on product functionality may need. In the beginning, the cost of a basic Shopify may be included as part of the regular site setup.
Content Creation
This refers to development of pages in line with industry and focus on SEO. This aims to strike the balance between being useful information to visitors but also create relevance in your industry so Google would rank your website organically. There is currently no set cost but this could apply per post, a monthly cost or part of a site setup cost (ex: 5 pages)
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- Content Writing (per page)
- Keyword Focus Research
- Content Targeted Against Local Competitors
- Services page creation local services page
- Focus on localized content
- Meta Title & Description Optimization
Typical Monthly Maintenance
Refers to standard cost involved in the upkeep of the website (including backups, software updates). This may also include hosting plans. This provides the client with any minimum future features we can implement on their website at no setup cost.
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- Monitor site performance and uptime.
- Backup the site
- Review site security
- Update plugins, themes, and core WordPress
- Run full website backups and store them securely
- Analyze website traffic and performance reports
- Refresh content as needed (especially blogs and product updates)
