All websites to inform but it’s how you present yourself that will determine how your visitors perceive you.
The Little Blog That Grew
Personal Coach Corey Wayne approached us years ago to create a two paged site that gave his books away for Free with a newsletter subscription. That simple business model has now turned into a full scale content management machine with thousands of articles and a huge following.
From Articles, Video Newsletter, Books Sales to Personal Coaching
The site was built to serve separate but interconnected purposes. The overall goal is to create an environment where all content leads to other related content and/or products.
This is the difference between a personal blog and a big site – the impression of scale & growth.
Books & products are prominently displayed near article area to promote sales.
The Cycle of Cross Selling
The site is strategically designed to promote cross-selling. When articles are read, videos are watched, books are sold and coachings are scheduled.
Your content should have a logical basis as to why it’s there and we can help make it that way.
Creating a Strong Impression Thru Abundance
Years back, UnderstandingRelationships.com didn’t have a lot of articles like it does today. But we needed to make our visitors get the impression about the relevance of the site.
Since majority of the visitors only visit the homepage, we crammed everything into it. This works particuarly well for Corey’s strategy because the goal is to encourage new visitors to get a good impression but also create “latest” sections for repeat visitors who tend to follow a structured schedule.
Good Impressions Encourage Repeat Visitors
Critical mass can make a small website huge. But getting there needs a clear and consistent content strategy. You have a few seconds to make a first time visitor a fan. Make the most of this opportunity on the first visit.