Approach: Content Focused Site – Smarter Web Packages

Content Focused Site Approach

The focus of your site is to provide effective information to your potential audience carefully crafted to the style & patterns they are familiar to.

The biggest reason for this is to build up organic traffic getting found on SEO via Google naturally. Organic traffic takes time to build but when cultivated results in long term visitor growth. In other words, if you build enough content, people would eventually find you exponentially – it’s FREE!

Emphasis also needs to be placed on development on effective page interfaces making the input and display of relevant content more useful. Even though SEO and keywords are valuable, it’s equally important to keep the visitor at your site longer long enough for you to hold them captive to your message.

How It Works

1. Build a Standard WordPress Site

A site that includes the capacity to create unlimited pages, blog posts and taxonomy (tags / categories). A standard WP website is a bare minimum requirement to this approach.

2. Extend Site with Topic Pages

Topic pages expand the typical website pages into templated versions allowing the client to create amazing layouts with very little time.

3. Connect Content w Product Information

The idea is to create “modular content” that allow you to redundantly feature repetitive products info or recommendations to all your content from one central location.

4. Improve the Structure of Your Message / Content

We need to make the website easy to use for visitors but also technically SEO optimized so Google would favor your content.

5. Tie In Social Media Posts with Actual Pages

Whether it’s a product promotion or a YouTube video, it’s always best to use the pages of your website as a “link friendly” social media equivalent. This allows you to expand on your message.

5. Create Audience Goals & Measure Visitor Interaction

The intent of a content focused approach is to grow your audience by making your site invaluable to visitors. There are plenty of strategies that can be explored to accomplish this.