Site Package: VAZ
Breakdown of website plan based on a content focused approach with an e-commerce site option.
The ideal scenario is to develop a content focused website with an e-commerce sub domain. Having WordPress as a main content site provides much more flexibility when it comes to utilizing the site as a brand springboard along with several content focused features (ex: membership, paid courses, paywall systems).
But the biggest reason for this strategy to build up organic traffic getting found on SEO via Google naturally. Organic traffic takes time to build but when cultivated results in long term visitor growth. While a Shopify site allows for content pages to be included, it does not necessary have it in the same capacity as a fully fledged content site like WordPress allows. In other words, if you build enough content, people would eventually find you exponentially over a period of time for FREE!
Emphasis also needs to be placed on development on effective page interfaces making the input and display of relevant content more useful. Even though SEO and keywords are valuable, it’s equally important to keep the visitor at your site longer long enough for you to hold them captive to your message.
Overview
Strategy
1. Build a content site
This site is your doorway to your brand. Not just a store to sell products but an avenue to explore topics, articles connected to your product & store content.
2. Create a Shopify store
A Shopify website can be established either as a main site or as a subdomain (ex: shop.yourdomain.com) to allow the convenience of product listing but also the capacity to be tied in with your content site.
3. Bridge connection between content pages & store pages
Topic pages expand the typical website pages into templated versions allowing the client to create amazing layouts with very little time.
4. Create a content strategy to build up organic content
Organic content with Google optimization and SEO can give you advantage for FREE self promotion and online traffic. This also provides opportunities to mold your brand and promote a holistic selling approach.
5. Enhance website functionality for ease of use and content input
The goal of the website should be to make it easy for anybody (without coding knowledge) to create outstanding pages. Our specialty in creating content based layout templates makes this a reality.
6. Turn your site into a central social media resource center
A content focused approach can be used as an extension of your social media promotion. Whether it’s a video, landing page or article, the goal is to get your audience to circle back to your site.
Cost
Phase 1: Site Planning & Prototype
$3000
This cost assigned to the bulk of work needed prior to web development. While it’s mostly planning and strategy, this task has a direct implication on how your website will turn out to be. This also includes some coding, screenshot and layout work with regards to making mockups.
- Analysis over the business model to decide on how best to approach the brand, content and layout strategy
- Analysis over the potential features or functionality that the site would have based on initial site goals
- Analysis over the long term implications of content structure that would help in SEO or topic related pages
- Creating visual mockups of content layouts
- Actual prototype mockups for content sites (WordPress)
- Screenshot mockups based on Shopify themes (Shopify)
APPROACH: CONTENT FOCUS
WP Focused as Main Site w Shopify as Subdomain Site
The main site will be a WordPress site. The Shopify site will be installed on a subdomain as a storefront website. The main site will incorporate more content that would reference the store with call-to-action buttons and add to cart.
APPROACH: ECOMMERCE FOCUS
Shopify Focused as Main Site
In this scenario, the Shopify site will be used as the main content site. The advantage this allows is that the main site is automatically a storefront website. The disadvantage is that removing WordPress deprives us of so many content features.
Phase 2: Site Development
This stage will take all of what we learned from Phase 1 and approach development for Phase 2 – mainly coding the website. At this point, we will decide whether to focus on a Shopify “only” approach vs a WP / Shopify “hybrid”.
Shopify Basic Setup
+$1000
Requirements: PHASE 1
- Setup the Shopify site based on specifications decided on Phase 1
- Decide on a theme similar to
- Add product pages with product information and product pictures (approx 20)
- Add Shopify specific content pages (FAQ, shipping terms, about company)
Advanced Shopify Setup
+$
Requirements: PHASE 1
This advanced stage of a Shopify site setup will focus on creating advanced mechanisms that will try to turn the Shopify site into a larger scale CMS version. A price can be decided after discussion of Phase 1
Phase 3: Updates / Maintenance
Requirements: PHASE 1 & 2
This refers to further work involved after the Shopify site is fully functional.
