All The Best Wound Care
James Santiago
Overview
Establish Partnerships: Present information in the website that will encourage local partnerships with doctors nurses and healthcare facilities.
Be Found Online: Focus the website to concentrate on location specific marketing to concentrate your business search results to dominate a local area via Google / SEO.
User Experience: Create content that will increase the likelihood that your website would be find by people on how wound care works.
Cost
Site Setup Cost $1200
Site setup cost is the equivalent of creating an SEO optimized website along and a visitor-friendly company site. Google prioritizes fast websites which is why this has to be a part of our plan if our focus is to use SEO to get found online.
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- Create a mobile friendly website, focus on ease of navigation
- Incorporating SEO to the Website we are building
- Choose a suitable theme focused on healthcare or medical services.
- Customize design according to the brand’s color palette and visuals.
- Implement SEO-friendly and responsive designs for mobile and desktop.
- Develop key pages and elements (Home, Services, Appointment Booking, Contact Us).
SEO Site Optimization Cost $400
This is the standard list of SEO related setups that applies to the website and off the website. This has to do with connecting Google with your website and the necessary steps in between that makes your website SEO friendly.
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- SEO Site Audit
- Google analytics setup
- Google Search Console Setup
- Tag Manager Setup
- Set up patient testimonials and reviews.
- 301 & 404 Optimization and Fix
- Site Speed Optimization for WordPress
- Technical SEO optimization
- Image Optimization
- Initial Pages Setup
Local SEO Cost $200
Summary: This is the process of understanding your industry based on the local area and immediate competition. This are things needed to be coded into the site as Google would require.
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- Local services page creation
- Setup location
- Local search optimization
- NAP (business name, address and phone) integration on website
- Schema markup organization (purpose of your page)
- Google my business setup and optimization
- Image Optimization
Content Creation
Summary: This refers to development of pages in line with industry and focus on SEO. This aims to strike the balance between being useful information to visitors but also create relevance in your industry so Google would rank your website organically. There is currently no set cost but this could apply per post, a monthly cost or part of a site setup cost (ex: 5 pages)
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- Content Writing (per page)
- Keyword Focus Research
- Content Targeted Against Local Competitors
- Services page creation local services page
- Focus on localized content
- Meta Title & Description Optimization
Monthly Maintenance $50-100/month
Summary: Refers to standard cost involved in the upkeep of the website (including backups, software updates). This may also include hosting plans. This provides the client with any minimum future features we can implement on their website at no setup cost.
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- Monitor site performance and uptime.
- Backup the site
- Review site security
- Update plugins, themes, and core WordPress
- Run full website backups and store them securely
- Analyze website traffic and performance reports
- Refresh content as needed (especially blogs and product updates)